Typography does the heavy lifting. Set it large, set it tight, and let the whitespace carry the rest of the layout.
Two-way sync with the tools your team lives in. Hover the diagram to pause it.
Mix stills, loops and copy in one grid. Size tells the reader what matters most.
Every block renders in the canvas exactly as it will after publishing.
12,480
Pages published with these blocks this year
Focus outlines, skip links and reduced-motion support are built in, not bolted on.
Four phases, fixed price, no surprise scope creep.
Week 1 - 2
We review analytics, interviews and the current build, then agree the metrics this work has to move.
Week 3 - 6
Two-week sprints, a shared preview link at every step, and your feedback answered inside a day.
Week 7
Redirects, sitemap, analytics and a performance budget verified before the switch flips.
Ongoing
Monthly reporting against the numbers we agreed in week one, with the wins and the misses in the same deck.
Switch between the three states to see exactly what changed.
Nothing was obviously first, so visitors scrolled away instead of clicking. Bounce rate sat at 71%.
The value proposition moved above the fold and every secondary link became a text link. Bounce dropped to 38%.
-33pp
Bounce rate
+2.4x
Demo requests
-1.1s
Largest paint
Measured over the first 30 days after launch against the same traffic mix.
A straight comparison, no marketing spin.
| Capability | Legacy tools | Northwind Cloud |
|---|---|---|
| Drag & drop canvas | Limited | ✓ |
| Reusable components | Copy only | ✓ Slots |
| Built-in analytics | Add-on | ✓ Included |
| Version history | 1 step | ✓ 50 steps |
| Edge performance | Central | ✓ 190+ POPs |
| Price transparency | Quote only | ✓ Public |
Each card is one figure, one label and one line of context - nothing else competing for attention.
$4.2M
Pipeline influenced
+18% vs last quarter
38%
Trial-to-paid
+6pp after redesign
1.2s
Median load
-0.8s since launch
96
Lighthouse score
Mobile, throttled 4G
An app shell frame sells software better than a photograph of a laptop ever will.
app.northwind.co / pages
Published pages
New page
Pages live
24
Submissions this week
318
Avg. load
1.1s
/page/home
Published
/page/pricing
Published
/page/careers
Draft
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